Despite being a well-known Cornish classic with over 50 years of heritage, Ginsters was stuck in a service station rut. It was time to rejuvenate the identity to showcase the brand’s taste superiority and make Cornwall proud.
A new range architecture unified the portfolio, with a clearer hierarchy that put brand first. Bespoke illustration tells the story with charm and wit, across every pack.
The result is a familiar but fresh new look, shifting away from its former traditional feel to a modern approach that broadens Ginsters’ appeal.
